historicalllll

=[|The White Man's Burden]= Well known for its patriotism and nationalism, the United States attempts to spread its cultural, ethnic, and economic values to secondary and less supreme nations and cultures. Our nationalistic and patriotic values are mimicked and transcribed in //The White Man’s Burden//. Rudyard Kipling originally publicized, in 1899, //The White Man’s Burden// [The United States and the Philippine Islands] to ventilate the U.S. conquest of the Philippines and other former Spanish colonies as an encouragement to the United States to ensure the Christian Empire over underdeveloped regions. Primarily, it was written for the Queen’s jubilee, but //Burden// was altered to match the American Colonization- “White Man’s Burden” characterized imperialism. Consisting of seven stanzas and following a regular rhyme scheme, //The White Man’s Burden// proposes a rhetorical command to white men to colonize and govern people of non-Western cultural values- eurocentrism. Eurocentrism is the practice, conscious or otherwise, of placing emphasis on European concerns, culture and values at the expense of those of other cultures. “Eurocentrism often involved claiming cultures that were not white or European as being such, or denying their existence at all.” (wikipedia) Rudyard Kipling portrays non-European cultures as childlike and demonic; Kipling’s perspective demonstrates that white people subsequently must have authority over, and encourage cultural development of people from other ethnic and cultural backgrounds until they fully inherit Western demeanors. Rudyard Kipling’s poem illustrates a condescending view of non-Western culture and economic traditions; but it can also be perceived as “the rich have a moral duty and obligation to help the poor “better” themselves whether the poor want the help or not.” (wikipedia)

[This adverstisment for soap uses the theme of the White Man's Burden, encouraging white people to teach cleanliness to members of other races.]